What are the Advantages of Branded Inflatables for Advertising?

No matter which industry you are in, markets are almost all brimming with suppliers, making competition even harder. That said, companies and brands always pursue something that can make their products or their brands stand out among the crowd. This is where branded inflatables come in. They are interesting, versatile, and impactful marketing tools that can boost brand awareness, help you attract more customers, and obviously add a touch of fun to your marketing. Curious to know more about branded inflatables? Hop inside this article to explore their different aspects, like types, applications, advantages, and more.

What are Branded Inflatables?

These are basically blow-up displays or temporary structures filled with air. You must have seen inflatable promotional items or attention-grabbing mascots near sophisticated malls or play areas. That's exactly what we are talking about. Branded inflatables are relatively affordable, easy to use, and can even be reused for multiple promotional campaigns. The best part about them is that they can be used both indoors and outdoors.

Types of Branded Inflatables

The following are important types of branded inflatables:

1. Inflatable Arches: 

These are large, custom-made structures that you can shape according to your needs. Typically, inflatable arches are made from durable PVC fabric and can be easily inflated with an air blower. You can rely on them to create a grand entrance.

2. Inflatables Tents:

These tents offer a spacious and weather-protected area for promotions, retail sales, or exhibits. Not only do they look attractive, but they can also grab the attention of customers easily. Their affordability and lightweight are also plus points, though.

3. Inflatable Banners and Billboards:

gone are the days when brands used to rely on traditional static displays, now inflatable banners and billboards are catching eyes of thousands. You can get them made in custom size and shape and maybe internal lighting for added visibility at night.

4. Inflatable Mascots or Characters:

Getting a mascot costume made and hiring a worker to put it on and perform for your customers is quite an expensive idea. So, why not invest once in something that’s cheaper yet has the same impact? Yes, we are talking about inflatable mascots or characters.

5. Inflatable Booths or Kiosks:

If you are tired of placing pop-up booths for promotion and looking for something different, inflatable booths or kiosks have got you covered. These are portable branded spaces effective for retail promotions, festivals, and trade shows.

6. Inflatable Air Dancers:

As evident by the name, these are inflatable dancing structures – tall, tube-shaped, typically with flailing limbs. You can set them up at the storefront or at events to grab the attention of customers or keep your audience entertained.

Applications of Branded Inflatables

By now, you have explored the key basics of branded inflatables. Let's now have a look at the applications.

✦ Event Promotion:

Branded inflatables are a crowd-puller at events like trade shows, exhibitions, and festivals. Their large size and bright colors make it easier for people to spot your booth or set up from a distance.

✦ Retail Displays:

Retailers often place custom inflatables outside their stores to attract customers. These add fun elements and can prove fruitful for grabbing attention in a sales announcement or a product launch.

✦ Grand Openings:

Businesses use inflatables like air dancers or custom balloons during store openings to create a festive atmosphere. These are cost-effective tools to make the location stand out and draw in the local crowd.

✦ Product Replicas:

You can get giant inflatable versions of your products to display at events or stores. It’s a fun way to make the product memorable and boost brand awareness.

✦ Outdoor Advertising:

When placed in busy areas, branded inflatables serve as continuous outdoor ads. Unlike banners that blend in, inflatables stand tall and move slightly with the wind, making them hard to miss.

✦ Sports Events:

If you plan on advertising your brand at a sports event, nothing can be more effective than inflatables. Sponsors mostly use these to increase their visibility and give their brand prominent exposure.

Advantages of Using Custom Branded Inflatables for Advertising/Promotion Events

Custom branded inflatables come with varied advantages for advertising and promotional purposes. Let’s have a look at a few of them!

✔ High Visibility

If there's one thing no one can deny about the custom inflatables, it's that they ensure high visibility. These giant structures grab the attention of customers from far away. So, whether you want to drive foot traffic to your storefront or attract tradeshow participants to your booth, branded inflatables have got your back. You can choose varied types here, like inflatable characters, arches, or even inflatable replicas, custom-made to meet your branding and marketing objectives.

✔ Increased Brand Awareness

Most inflatables feature brand names or logos, or you can get custom logo inflatables or one in brand name. This will help create impact and boost brand awareness, ensuring that the customers remember your brand for a longer span. Moreover, it also improves customer engagement with interesting visual encounters.

✔ Versatility Across Events

A single-branded inflatable can be used multiple times at different nature events, like trade shows, outdoor festivals, company annual dinner, etc. Meaning that you can remain assured about the cost effectiveness, as your investment is surely worthwhile. For instance, at a tradeshow, you may use a custom inflatable to highlight your booth, at a festival, you may use them as a décor, and at a storefront, you may rely on them as a marketing tool. So, in short, these are versatile and offer great diversity of usage.

✔ Easy Setup and Portability

Unlike other marketing tools, like billboards and standies, custom inflatables are easier to set up; all you need to do is grab an air pump, which typically comes with these inflatables, and fill up enough air in your structure. Once you are done using them, deflate and fold them to place in any compact storage space. The rest is left on the lightweight build that ensures easier portability. This makes them ideal for brands that attend multiple events or need quick setups on short notice.

✔ Durable

Most branded inflatables come with resistance to weather changes and UV exposure. Moreover, these are waterproof and can handle things effectively. When looking for one, ensure to get one with strong fabric build or premium PVC that resists wear and tear. If you are planning to get one, we recommend checking out Joy Inflatable. They offer innovative premade inflatable solutions, and you can also get one custom-made in your desired size and shape. Contact their team for more details.

✔ Effective Incorporation of Brand Elements

Another notable benefit of branded inflatables is that they can easily incorporate brand elements like the color scheme, or you can just make one represent your brand. For instance your brand logo as an inflatable, a giant product replica, or your brand name as an inflatable marketing tool. This helps create a strong visual identity that people can associate with your brand.

✔ Cost-Effective

Compared to other advertising techniques, branded inflatables have a lower upfront cost and a longer lifespan. You can consider them a one-time investment, which, if done right, can accompany you for years. This feature makes inflatables a game-changing factor in the branding industry for those trying to stand out with a minimal marketing budget. They also help cut down recurring ad spend since the same inflatable can be used across multiple campaigns.

Wrapping It Up!

Custom branded inflatables are now commonly used in various ways to boost brand awareness and capture the attention of more customers, luring them to booths, stalls, and even stores. Their prices are also cheaper compared to other marketing alternatives, like billboards, etc. You can place them at promotional events, in grand openings, sports events, and other places where you want your brand to stand out and make a statement. The best part about these marketing structures is that they can be reused multiple times, even for years if cared for properly. Hope you find this information worth reading. Stay tuned for more interesting yet helpful guides. Do let us know in comments about how custom inflatable helped your brand grow.

FAQs

Q1: Can Branded Inflatables be Reused?

Hear us shouting YES! Branded inflatables are durable and reusable marketing structures. However, you must ensure to care for them properly, like cleaning them after using them and store them in dry places. If proper care is ensured, inflatables can last you years.

Q2: Are There Any Environmental Concerns with Branded Inflatables?

Inflatables are normally made from PVC or similar plastics, which can have environmental impacts if not disposed of properly. However, many companies now use eco-friendlier and reusable materials to reduce waste.

Q3: How Much do Custom Branded Inflatables Cost?

The cost varies depending on size, design complexity, and materials. Small inflatable structures can cost a few hundred dollars, whereas larger ones can cost several thousand dollars.