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Professional marketing expert Curtis N. in times of economic difficulties.
Binham, president of the forecast consulting group at mallitton.
While public relations companies, like most businesses, are no longer a secret to being hit by the economic crisis, according to Curtis N, the key to overcoming recession is
Binham, chairman of the mallitton forecasting Consulting Group.
Binham spoke with independent practitioners (IPN) at marweston, who told the organization that everything happened before, highlighting the events that led to the recession.
Binham said it included the 1974 oil embargo, the l981 sale and loan scandal, the Iraqi software in 1990 and 2001 attacks on the World Trade Center.
While these events mark the beginning of the previous recession, the recession lasted for about 11 months in any case.
Binham pointed out that there are signs that we are coming out of this recession. Real sales are rising, construction is stable, and people are spending money on technology.
Binham said that he is the champion or chief customer officer of the company's CCO and his mission is to build customer loyalty, warning that in difficult times, public relations people and other professionals tend to hide from customers in order to avoid bad news.
He stressed that as a first step in relieving stress, customers are prevented from leaving by finding what they want.
They often want to pick services, so agencies have to change value propositions by eliminating expensive services that customers no longer value.
For example, he pointed out that everyone is falling.
Sales in markets and dollar stores rose while sales were high
Terminal retailers like Neiman Marcus have closed down.
Similarly, customers who wanted Madison Avenue before wanted to cut prices.
Binham warned that while it's tempting to venture into new services or markets to generate revenue, don't sacrifice your core business by doing so.
He reminded public relations companies that there is only one thing that needs to be changed, that is, to use existing products to expand new markets or to provide new products in existing markets.
Don't try to offer new products in new markets during difficult economic times.
Bingham recommends that IPN members search large agent customer rosters for customers who want lower-cost services and work with other professionals on customer projects.
IPN members provide a way to survive the recession by pursuing green businesses, companies that get stimulus money and companies that get new patents.
RickGoldberg, IPN member, recommends positioning yourself as a journalist, where you can see potential customers and networks and get (free) news passes.
Ingham is a regular contributor to the upcoming book, "key to customer strategy: the rise of chief customer officer" (HRD Press)'s author Sales and Marketing Excellence editors and business strategy manuals.
He is a member of the school of management consultants.
Binghan isavailable consulted Curtis @ predictiveconsulting. com or tel. 978-952-