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This article provides examples of organizations that have tried to manage culture and protect brand value culture and are generally defined as "how it works here ".Please note how things are done, the difference between official spells, company statements, policies and even relevant legal documents.This is what we do, what allows others to do, more than any elegant statement of vision and values sitting behind perspex, that says who we are and what matters.I will describe the organizational culture more clearly.I would rather define culture as what we are than be prepared to endure.When we take the test, you will understand the real features of people and businesses.On January, Carl song, a former CEO of Swedish international airlines, called the watershed moment in customer service "the moment of truth ".In the cultural context, the organization faces a "moment of truth ".The act of commitment (when it is not needed) is a real moment.Once bad behavior is committed, it will say something about the integrity of those who do not sit still.But the third very real moment is when behavior is affected.At the risk of being named (Shameless and sorry, no name) not long ago I had coffee with a chairman of AFL football club, he politely forgives himself a call after "crazy Monday.He is particularly interested in whether there is anything in the media that could bring pain to the club.When calling his senior player to assure me that nothing unpleasant happened, I heard my coffee companion ask why.The simple answer back is "because we know (the coach) won't wear it ".If in a healthy culture people are committed to the team, it is the vision and the protection of the brand, and if not all, most can rely on doing the right thing.Having said that, many of us, if not all of us, suddenly burst into the head, saying or doing something that we wish we could take back.But this behavior is called when we cross this line?Religious dogma believes that if we witness it with our own eyes and do not act, it is as if we have acted ourselves.Not just when we were young, at school, others put their eyes down, sat in their seats uncomfortably, smiled nervously, and were afraid to be the next;Sheepishly acquiescing in aggressive or mocking behavior.There is no doubt that this happened in a conference room near us.Have you ever thought about corrupt business practices?Do those who have never been witnessed.Unlikely.How an dishonest policeman (I believe they are the overwhelming minority) became a drug --Bad athletes or unwatched trading halls stockbrokers continue to do what they are doing and continue to engage in insidious tradingcrowd?At the risk of sounding naive, how shameful it is to think that the so-called clean skin that works in a corrupt environment is, or to turn a blind eye to shonky practices, intimidating others, or defamatory activities without any courtesy.If fear of revenge is the reason, then how reprehensible is it to think that anyone could work in such an atmosphere of fear that speaking out loud might hurt himself or his family?There is no doubt that something or someone has let them down.But the dramatic and life-threatening consequences of public speaking are not common.In many cases, there will be some onlookers who do not approve without reservation, but they will oppose it.Ethical business practices or clean policing are sacred policies that cannot be violated.When pushing, how many of us come forward?According to the magistrate who heard the case, it is certainly not a bus driver (who "could have done more ") or other drunken members of the Ocean Grove watch a companion torture an Orthodox Jew walking down the street with two children;Not former Amcor executives listening to others talking about the Nazis and gas chambers and how Hitler should do better;West Coast football club staff did not provide advice and persuasion for the wrong players, but did not cause any consequences until it was too late.And why?Because the cousins are semi-gods, only mortals have material use problems.What is the result?Amcor's board took decisive action, firing several executives after allegations of price manipulation in 2004.Christine Nixon tried to do so a few months ago when she sought to suspend and/or fire the police, but there were still some police members crying and fouls and the Police Association still defended them.In this country, what does someone have to do before an organization cuts tangled parachutes for others?The slanderous campaign against Janet Mitchell, the former president of the Police Association, eventually exhausted her and drove her out of town.Ultimately, OPI will determine whether the infamous Kit Walker incident and the defamatory emails allegedly sent by someone in the association deserve further review or punishment, but how does the casualties of the war include ways to organize brands and public confidence?Why must the thousands of other dedicated, decently sworn and unsworn staff of Victoria Police pay the price?In an age when companies are obsessed with how to keep good people (yes, that's right), why give their employers the fear factor as collateral damage?What does scandal, corruption, and bad culture mean for the collective respect of those who work in an organization where bullies, anti-social, misogynistic, biased, andWhat is the respect for senior managers who may not commit such bad behavior as an example, but will actually forgive it because the perpetrators are popular, charismatic, opinion leaders or making moneyGet in touch with the right person, and therefore become a tefulong-coated?In a civilized and democratic country like ours, it is imperative that there are laws and regulations that hinder the impassioned managers who want to be in the absence of compliance with criminal standards or worse penalties, there was no place for the staff to commit a "crime.Therefore, the means to uphold the principles of natural justice must be fundamental to any workplace relations system.This system will make it difficult for us to do the wrong things, but if we are careful to protect the good culture, it is not nearly impossible to do the right thing.There is no doubt that many organizations make courageous decisions every day about what they will or will not endure.The environment in which they operate must support this, in which case employees can always cite customs and practices as the reason why things should not change, ethics management will draw a new one on the beach to make sure everyone can see it and ask everyone to respect it, otherwise there will be consequences.There is a Spanish saying that every barrel has a taste of wine.We will inevitably be judged by the company we have and our tolerance and rewards for those who work in our company.©Lian Faraday-