Just as you should plan on advertising for all your big events (and even some smaller ones too) in the future life of your business, so do you need to make a big deal about your Grand Opening. It is generally known that over half of businesses that close their doors within 2 years also never had a promotional Grand Opening event. Assuming that not having an official Grand Opening contributed to their demise, if you are starting a new business of your own, it sounds like one of the best things you can do for your newborn business is to plan an enticing and big first day. I know at this point you're thinking this sounds expensive, and you've already spent a lot of money to get your business up and running and have yet to bring in any money. Just where are you going to get more? Consider what you just read, that over half of businesses that run out of business before their second birthday's never truly promoted their first day. Consider this little extra money now an investment into your next 5, 10, or 20 years. Knowing that you are on a tight budget, here are some ideas to have a grand 'Now Open' celebration without using too much money. One of the most well-rounded ways to have a great start to the life of your business is through giant inflatable balloons
. Here's why inflatable advertisements provide such a big bang for their buck...
Inflatable balloons can be custom made into practically any shape or size. The best way to let people know about your business is to make the product or service you are offering obvious. Anyone who drives by your new place of business should instantly know what your business can offer them and where exactly you are located. Grand Opening balloons tackle both of those issues with one, relatively inexpensive, solution. Giant inflatable advertisements are great for both problems because they can be designed to be unique to your new business and since they can be made to be so large (and yet not a permanent structure) that people driving or walking by from even a couple of miles away will be able to see it and most likely become curious.
Using an inflatable Grand Opening balloon will attract more than just potential customers, it will also attract the press and local news organizations. Inflatable balloons make for great photo opportunities that will be a wonderful advertisement for your business in the newspaper, provide a neat back-drop for on-the-scene news casters, and will get radio hosts talking about where you are and what you have to offer.
Once you have the people outside your new place of business with the press mingled in as well looking for the next attention-grabbing story, your Grand Opening event should have a branded giveaway. Try to get more creative than branded pens. Sticking with the inflatable balloon theme, a fun idea is to offer small, sealed, inflatables
. And what would be a more memorable branded inflatable than a scaled down, model size of your Grand Opening inflatable balloon that drew your potential customers to you in the first place?
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