Social Networks — A Place to Self-Promote? - where to rent a mechanical bull
How many of you like to receive spam?
Do you like to receive those unwanted emails in your inbox?
Do you like to receive automatic voice mail on your phone telling you the latest and best things?
Do you like to buy those faxes in the Caribbean about low cost healthcare or cheap vacations?
If you answer no to any or all of these questions, then why do you have to email me on LinkedIn and Twitter?
I manage a large group of people (more than 3,000 people) on LinkedIn ).
This is a group of very outgoing people from all over the world.
As a group manager, it's my job to make sure the group stays active, important and interesting.
The biggest problem I have is preventing people from spamming each other.
Every few months I have to remove at least 40% of the discussion and I have to send a little note to the abuse to let them know we don't like to get spam.
We're all smart people.
Do we really believe that posting our items on websites like LinkedIn or Twitter will generate sales?
Do we really believe that LinkedIn readers will convert to qualified potential customers?
Note that most of these posts do not have a comment.
In other words, people are not interested.
Social networks require little of us.
They only ask us to respect each other.
If you pay attention to some network etiquette, they will really be good for you.
If you do not, you will find that social networking is purely noise and a waste of time.
Here are some tips to keep you from being a spammer on LinkedIn.
Use the discussion section for discussion.
This section imitates the old LinkedIn Q & A section of the entire network.
The objective of the discussion section is to ask interesting questions that we can all consider.
It gives us the opportunity to communicate with each other through this thread and to understand what others think.
Good seminars get a lot of feedback.
People talk to each other and call each other's names.
We often forget who raised the question.
Here are some examples of good discussion topics that lead to wonderful conversations: "What advice do you have compared to talking with smaller groups?
Is Twitter just a noise or an effective business tool?
Do this on your blog when you have what you want to share.
For example, this piece will appear on my blog.
I can then share the article with my LinkedIn team.
I do this by clicking the "share" button at the end of the blog post.
Then I choose the group I think might be interested in.
The article will appear in the news section of the group.
The News section of any group is a great place to sift through blogs.
There you can find the person you want to read on a regular basis.
Again, don't post your content in the discussion section.
If you are answering questions related to the blog post you wrote, you can include a link to that post.
People who ask questions can click on the link if they want.
When you have something you want others to know, don't announce it in the discussion section.
Discuss the email inbox for everyone.
Post the event with the LinkedIn event.
For example, if you have questions about an event, "How many of you have attended the National Conference on XYZ products, what are your thoughts?
Is it worth attending?
This is a good question to discuss.
Many of my LinkedIn team have commented on this issue about spam.
Most people say they prefer to know someone before they start selling or describing who they are.
In other words, relationship comes first.
Learn more about this person before you create a Spam header in your discussion.
We share a lot of information on our personal data.
Not only does it tell you about our work, it also tells you what questions we answered and when we will post to the news section of our group.
It tells you what books we like to read.
It tells you what others think of us.
Do your homework and it will be rewarded.
Finally, let me add the last example.
When I sent a private message to someone who blatantly spam in the discussion, I received a private apology response.
At the end of this note, he wrote: "We are the best we have done, and I would be happy to help you provide you with our services at a cost-effective price.
Please let me know if you need any help.
"In order to be patient, I suggest that he read the full thread and describe what we mean by spam.
I received his second email, thanking me for my reply, and then he added, "I hope that after these emails have been exchanged, you can get to know me a bit now :) I hope you have a chance to see my job, if you can give me an opportunity to show my talent and help you in your business needs, I will be very happy. ”Please! !
I don't know anything about him, and I don't want to know.
I can add that he knows nothing about me.
This person does not understand. Do you?